StartupRealities

StartupRealities No 29 CookieSmookie is a producer of health foods that contain active substances integrated into attractive snack recipes such a cookies or smoothies. All CookieSmookie recipes are based on the latest scientific research and the active substances are added at the end of the preparation process in case high temperature or other processing may reduce the beneficial health effect of the active substance. SCIENCE Recent research on curcumin  (the active substance in turmeric / curry powder); nobiletin  (contained in oranges and tangerines); and lycopene (found in tomatoes) warrants consuming these substances in both natural form and as synthesised (extracted) ingredients. Lycopene is particularly remarkable: unlike other substances that are negatively impacted by heating, lycopene achieves even higher bioavailability if it undergoes cooking. This makes it an easy ingredient for cookie recipes. CEO QUOTE "We don't sell snake oils. For example, the health b...

StartupRealities No 9 QuickToire Limited (quick "toilet" in Japanese) is a manufacturer of Japanese-style high-end toilets and toilet seats that reduce the time users spend sitting on the toilet through behavioural nudging techniques (unpleasant noise and electricity), thus significantly reducing the incidence of haemorrhoids. SCIENCE Modern research recommends spending less time on the toilet and avoiding reading on the toilet in order to minimise the likelihood of developing haemorrhoids . There is a pronounced differences in haemorrhoid prevalence rates between two types of countries: those using modern (sitting) toilets record high haemorrhoid prevalence, while those using squat toilets register low percentages of haemorrhoids in the population. Two key factors lead to these differences. Firstly, people spend longer on sitting toilets than on squat toilets. Secondly, when using a sitting toilet, the pressure is concentrated on the anal muscles; while when using a sq...