StartupRealities

StartupRealities No 64 ChoiceCommercials is an online advertisement agency which gives viewers a choice of one of 3 commercials to watch when ads are displayed during streaming of internet music and videos or playing online games. The service integrates smoothly with social media and online video platforms as it increases the attention viewers pay to commercials. The set of 3 commercials is a set of 3 very different videos, e.g. a 15-sec ocean scene, a 15-sec mountain scene and a 15-sec desert scene. Thus, the viewer has the option to pick with a single mouse click the commercial that fits most closely to their personal preferences, taste and mood. CEO QUOTE "I like to draw an analogy between the way YouTube commercials are displayed and force-feeding a goose: the goose has absolutely no control of what and how much it is fed. So given the chance, the goose will try to run away. ChoiceCommercials is involved in force-feeding to a much smaller extent as the online goose in th...

StartupRealities No 16 EscalateTruth Limited is a fact-checking, fact-verification and fake news filtering company that plays the role of "arbiter of truth" in media. The company's verification process does not involve judgements on matters of opinion (e.g. is Donald Trump good or bad) but flags incorrect facts, fake news and factual lies. VERIFICATION PROCESS The company's fact checking and verification process goes through four hierarchical levels:      1. ALERT An investigation is triggered either after notification by a human reader or automatically as a result of an AI algorithm (spider or bot) spotting potentially incorrect factual information in the media. Whenever a reader uses the "citation needed" label (commonly seen on Wikipedia) to tag a piece of information, this triggers an investigation by EscalateTruth.      2. POPULAR VOTE The disputed facts are put to popular vote among online readers, who are given three possible options: True...