StartupRealities

StartupRealities No 143 MetaTextbook is an artificial intelligence (AI)-led content producer which creates visual content for electronic textbooks customised to the interests and hobbies of the reader. For example, if a student likes football, most of the images in the physics or geography textbooks for this particular student will be related to football. PSYCHOLOGY OF LEARNING The customisation of imagery makes the content easier to understand and internalise thanks to two key factors: 1) The relevance and familiarity with the images creates a shortcut to existing knowledge in the student's mind; 2) The virtuous cycle of reassurance engendered by familiarity gives confidence to the student that the effort required to learn a lesson is minimal. Aristotle described this process in Rhetoric: " To learn easily is naturally pleasant to all people. " PRINCIPLES OF IMAGE SELECTION The company applies the principle of  conceptual metaphors to select or create images ...

StartupRealities No 22 RockLinguist Limited is a group of foreign-language teaching schools which use guitar players as language teachers and all language learning occurs through foreign language songs and lyrics. SCIENTIFIC FOUNDATION A series of research papers (the most recent from McGill University published on February 27 , 2020) show that there is a connection between music and speech in the human brain. This explains why it is much easier to remember a sentence that has a tune attached to it: "I want to hold your hand" is easy-peasy when you sing it like the Beatles. INTERVIEW WITH THE CEO "When you sign up for a RockLinguist course in English, you are virtually joining a rock band. Seriously!" said company founder and CEO Rochelle Lingers. "Our language teachers play the guitar to their students for half of the duration of the class. They all sit in a circle, teacher and students, and there is a lot of group singing and sometimes even dancing....