StartupRealities

Startup No 197 - #StartupRealities 2020 series BoatyMcBoatBase is a restaurant chain which operates a central hub of restaurant catering facilities and a flotilla of boats that function as restaurant venues while cruising in open water off coastal cities. The hub base stocks up the boats with a fixed menu of dishes and drinks, similar to the way onboard airplane catering works for business class passengers. Once stocked up for the day, the cruising boat restaurants pick up and drop off customers from centrally located stands at downtown sea or river piers at regular intervals. BUSINESS MODEL The business model of BoatyMcBoatBase is viable in major cities where it is cheaper to operate ships in open waters than to buy or rent expensive waterfront real estate for restaurant venues. At the same time, labour costs are lower as the food is not cooked on site by expensive chefs, but is prepared in the factory-size facilities of the out-of-town hub bases. Waiters and staff costs are similar ...

StartupRealities No 150 ViewAssessor  is a restaurant rating service which assesses the view from each restaurant and gives it a star rating, TripAdvisor-style. The company also pre-assesses properties for viability of conversion into restaurants and bars based on the view that the property's windows and terraces afford. CEO QUOTE " Why do people go to a restaurant? Three reasons: the food, the company and the view. However, food is more or less a commodity nowadays, unless you are diving into the culinary arts space. The company - you bring with yourself. So what's left is the view. We are the tripadvisor of the vistas that restaurants and cocktail bars open up for their customers and we are proud to do what we do ," said ViewAssessor founder and CEO  Vierra Assey . View of London from Crystal Palace (July 5, 2020)

StartupRealities No 12 SquidOrJelly Limited is a restaurant chain serving sustainable seafood with only two dishes on the menu: squid (calamari) and jellyfish. Customers have the choice of a squid or jellyfish dish at a price of GBP 10, which is twice cheaper than similar binary-choice restaurants such as Burger & Lobster (where the dish costs GBP 20 in London). SUSTAINABILITY While the populations of many commercially-important sea fish species are declining, squid and jellyfish populations are reported to be increasing in many parts of the ocean. SquidOrJelly promotes the consumption of sustainable seafood by focusing on these two abundant types of animals. Squid (also known as cuttlefish) is traditionally eaten in both the East and the West (under the culinary name calamari). Jellyfish  is primarily eaten in East Asia and is served marinated, usually as part of a salad. Squid (Source: Wikipedia )