StartupRealities

StartupRealities No 74 ArtistsGuild is an art wholesaler which organises artists into guilds so that a group of artists work under a common brand and develop recognition for the brand faster than individual artists could do under their own brand. The company owns the brand but shares revenue from branded art sales with the artists under an 80:20 revenue-share scheme, retaining 20% for the company. CEO QUOTE "The old proverb Unity is Power works similarly in the art world: unity is brand awareness. When you have 12 or 25 artists working for a brand, the brand has 25 ambassadors. A mountain which has 25 peaks would be more visible than a mountain with just one peak," alluded ArtistsGuild founder and CEO Archie Gielgud. 12th century painting by Wang Ximeng (image source: Wikipedia )

StartupRealities No 36 FrameIt is a do-it-yourself framing automation company that allows customers to frame for their wall artworks or maps of any size. Customers bring their selected work of art to a walk-in or drive-through store, select the desired type and shape of frame and front cover, and an automated framing machine assembles a frame around the artwork in less than a minute. CEO QUOTE "Our motto is #YouNameItYouFrameIt because the customer is in the driving seat. We simply facilitate the process," said company founder and CEO Fran Ito. "Artwork framing is so expensive on the high street that our customers simply can't believe what an amazing deal they are getting with FrameIt," enthused Ito. Neo-Baroque picture frame (Source: Wikipedia )