CreativePatchwork provides a freelancing platform for creative projects
StartupRealities No 24 CreativePatchwork Limited is a copywriting agency that parcels out creative projects via its online freelancing platform among groups of authors, creative writing students, professors and practitioners. The CreativePatchwork platform resembles freelancing sites such as Upwork or Fiverr but is dedicated only to creative projects and ads (commercials), which helps focus and attract in large numbers both project owners (assigners) and creative professionals. The company uses two different approaches for allocating jobs. 1) COMPETITIONS: Competitions offer a prize for a single winner. Competing creative professionals are more often men. (Research shows that males feel more incentivised by projects of a competitive nature.) 2) GROUP PROJECTS Group projects allow groups of up to 5 professionals to be formed to carry out a given task. The platform allocates an additional coffee budget for each group project (reimbursed as expenses), which makes physical meetu...