StartupRealities

StartupRealities No 126 LogoExpander is a graphic design consultancy which improves brand and company logos by maximising the space that the logo takes up and minimising the blank space around letters and symbols. The company's specialty is designing logos in a 16:9 aspect ratio, which optimises space use compared with square logos. An example of a logo of similar proportions is the eliptic horizontal logo of Samsung. CEO QUOTE "When you display your logo on your website, you are in full control of the layout and will clearly make it work. However, when other people display your logo on their website, say, in a list of partner or client institutions, this list puts square logos at a disadvantage because someone with the horizontal Samsung logo will take up twice the amount of space. There is no malice in it; the format simply doesn't work for square logos. We help to fix this by redesigning logos in the most sensible format possible." - explained company founder...

StartupRealities No 25 NameExclaim is a branding company that has developed an AI algorithm for product naming and company naming. The algorithm generates unique, novel and suitable names that always have two key elements: 1) CamelCasing of two meaningful words that describe or relate to the new product or company; 2) A rhyme or another type of assonance between the two words. CEO QUOTES "NameExclaim makes everybody's life so much easier. The algorithm would never suggest a name that is not unique," company founder and CEO Nona Anon said. "If a combination of words has already been registered as a website, Twitter account, company name or trademark anywhere in the world, the AI will simply hide it from the final shortlist of suggestions and save us the temptation. However, new names that have been mentioned online or in social media as hashtags are acceptable as long as no one has a claim on that name," Anon added. "Occasionally the algorithm go...