StartupRealities

StartupRealities No 133 CountryBranded is a brand agency which helps companies develop products and services under brand names that contain relevant country references with positive associations, e.g. ScottishWindpower, JapanElectronics, BrazilBeach. The agency also helps such companies establish a credible association with the given country, including procuring raw materials from there, setting up an office in the country or hiring local staff. CEO QUOTE "Don't we all have country associations in our minds? Champagne and luxury goods must be French; fashion is Italian; automotive technology is German; and robots must be Japanese. CountryBranded steps on these associations and builds on them. Small wealthy countries are an easy sell: no one has anything against Scotland, Belgium or Norway as they are not in the news much and most people around the world have never even met a Scottish, Belgian or Norwegian person. So even if the product is not directly associated with the ...

StartupRealities No 131 NonBranding is a marketing agency which helps companies launch brands with names that describe them with what they are not, for example NonMilk, NonSchool, NonBank. The company runs year-long brand awareness campaigns to get a new non-brand established on the market. CEO QUOTE "NonBranding as a concept originates from the limitations imposed by trademark-protected brands or registered denominations of origin, for example many food products in the European Union . If a German sparkling wine cannot be legally referred to as champagne, it can perfectly legally be called NonChampagne. My favourite brand name is NonPlusUltra, which is Latin for 'nothing further beyond the pillars of Gibraltar' and a play on the national motto of Spain: Plus Ultra, or Further Beyond" said NonBranding founder and CEO Nona Brangelini. Diet and NonDiet Coca Cola (image source: Wikipedia )

StartupRealities No 116 MultiCommercials is an advertising agency which produces video commercials that advertise multiple brands of different products in a single video. This allows a multi-faceted ad story to appeal to different target audiences with different brands and products that are advertised, so that every viewer will pick up in the video only what is relevant to the person. CEO QUOTE " We brought the linear world to an abrupt end. Before us, it was 'one commercial = one brand.' Since MultiCommercials was founded, the 'equal' sign has been broken. Just as most movies don't tell a single story, so a commercial no longer needs to advertise a single product. For example, if you see a video made by us where champagne and strawberries are served in a hotel room to a guest with a pearl necklace, this video will most likely be advertising brands in all four categories: champagne, strawberries, hotels and jewellery. In the past, one brand would have been...

StartupRealities No 25 NameExclaim is a branding company that has developed an AI algorithm for product naming and company naming. The algorithm generates unique, novel and suitable names that always have two key elements: 1) CamelCasing of two meaningful words that describe or relate to the new product or company; 2) A rhyme or another type of assonance between the two words. CEO QUOTES "NameExclaim makes everybody's life so much easier. The algorithm would never suggest a name that is not unique," company founder and CEO Nona Anon said. "If a combination of words has already been registered as a website, Twitter account, company name or trademark anywhere in the world, the AI will simply hide it from the final shortlist of suggestions and save us the temptation. However, new names that have been mentioned online or in social media as hashtags are acceptable as long as no one has a claim on that name," Anon added. "Occasionally the algorithm go...