BoatyMcBoatBase runs restaurant boats in coastal cities from a central catering base
Startup No 197 - #StartupRealities 2020 series BoatyMcBoatBase is a restaurant chain which operates a central hub of restaurant catering facilities and a flotilla of boats that function as restaurant venues while cruising in open water off coastal cities. The hub base stocks up the boats with a fixed menu of dishes and drinks, similar to the way onboard airplane catering works for business class passengers. Once stocked up for the day, the cruising boat restaurants pick up and drop off customers from centrally located stands at downtown sea or river piers at regular intervals. BUSINESS MODEL The business model of BoatyMcBoatBase is viable in major cities where it is cheaper to operate ships in open waters than to buy or rent expensive waterfront real estate for restaurant venues. At the same time, labour costs are lower as the food is not cooked on site by expensive chefs, but is prepared in the factory-size facilities of the out-of-town hub bases. Waiters and staff costs are similar ...
