StartupRealities

StartupRealities No 78 MakeXGreat  is a foundation which operates in every country under a localised name, e.g. MakeAmericaGreat or MakeFranceGreat, and which funds 3 projects per year that glorify the country. The foundation is very successful in raising funding locally within the country in order to finance the three annual projects. Its activities often include: - the construction of giant monuments, monumental buildings or tall towers; - organising continent-wide expat communities or reunions; - brand and trademark registration and protection; - expeditions for the discovery of new biological species that are named after the country; - scientific projects whose results may carry the name of the country; - founding universities or hospitals. CEO QUOTE "MakeXGreat is an emotive organisation, almost like the National Lottery. And the fact that we only pick 3 projects per year helps to focus minds and bring together hearts. We create landmarks and we mark lands," s...

StartupRealities No 38 OceanAdopt is an environmental marketing company that offers individuals and corporations to adopt a plot in the ocean and emails them a satellite photo of their adopted plot once a year. The standard plot offered to individuals is 3x3 metres (i.e. 9 square metres in total) and the standard plot offered to corporations is 1x1 kilometres (i.e. 1.0 square kilometre, equalling 111,111 smaller individual plots). The three-metre dimensions and plots were chosen to coincide with unique identification of plots of the same size on the what3words.com website, where each 3-metre-side square is allocated a unique 3-word combination to denote its location (instead of geographical coordinates). CEO QUOTE "We cannot give you the sky because the sky would be difficult to photograph from above. But we can give you the sea. And we do. Each of our customers adopts a unique piece of the ocean," said company founder and CEO Ossian Elevson. "The photo we email t...