StartupRealities

StartupRealities No 166 StudentSocietySeeder is a franchise-model operator of university student societies organised around career trajectories and disciplines. The company sets up students societies in areas that are missing at a university campus and supports volunteer students in the governance and operation of these societies. STRUCTURE The company draws its distinctiveness from the granularity of the industry and discipline areas in which it organises the students societies. For example, there isn't just a Marketing Society; instead, there is a: - Digital Marketing Society - Guerrilla Marketing Society - B2B (Business to Business) Marketing Society - B2C (Business to Consumer) Marketing Society. Similarly, in the field of Finance, the societies are organised as: - Commercial Banking Society - Investment Banking Society - Wealth Management Society - Venture Capital and Private Equity Society - Corporate Finance Society. CEO QUOTE "We create industry-spec...

StartupRealities No 58 EastWestConcerts is a concert organiser that pairs up a Western and an Asian singer to perform together on tours in the US, Europe and Asia. This expands the market and the awareness of the respective singer in their non-native region. CEO QUOTE "You scratch my back, I scratch yours. This is the principle we use when we pair up two stars who are known in their region but unfamiliar further afield. Even the biggest K-pop stars don't have the same level of recognition in the US as they have in South Korea; and the other way round: Taylor Swift is a celebrity in America and Europe, but not necessarily in China," said company founder and CEO Ellen West. Concert in Melbourne, 2005 (Source: Wikipedia )

StartupRealities No 11 SinoIrishCastles Limited is a Chinese real estate investor and weddings & events organiser which buys up castle ruins in Ireland, restores them into functioning castles and offers them as wedding venues to Chinese couples during the warmer and sunnier half of the year (April to October). CONSTRUCTION TECHNOLOGY The company restores castles using on-site 3D-printed plastic bricks and components using recycled plastic bottles as the raw material. The bricks are printed to fit exactly the missing parts of walls and towers. Every plastic brick interlock with the existing parts of the building and with other plastic bricks, which gives the building additional strength. FINANCE The acquisition of castle ruins and the adjacent land is financed with bank loans that are repaid with the revenue flow of wedding fees charged to Chinese wedding planners/agents. MARKETING & OPERATIONS SinoIrishCastles works with the leading Chinese wedding planners under a ...