StartupRealities

StartupRealities No 164 CeilArt is an interior design company which has developed specialist equipment and frames that allow attaching paintings to the ceiling of a house. This makes it possible for home owners to utilise the empty space that a ceiling typically offers, while also creating art appreciation opportunities, especially for paintings displayed above the bed in a bedroom. TECHNOLOGY The company installs two perspex (transparent acrylic sheets) on the front and the back of every paining, irrespective of the strength of the frame and the canvas. The back perspex sheet helps attach the painting to the ceiling and also provides protection against damage from leaking water pipes from the floor above. The front sheet helps reduce the weight of the canvas and the pull force it produces on the frame, and protects from falling pieces in case the canvas gets torn. CEO QUOTE " We have had painted ceilings and frescoes in churches and palaces for centuries but ironically th...

StartupRealities No 126 LogoExpander is a graphic design consultancy which improves brand and company logos by maximising the space that the logo takes up and minimising the blank space around letters and symbols. The company's specialty is designing logos in a 16:9 aspect ratio, which optimises space use compared with square logos. An example of a logo of similar proportions is the eliptic horizontal logo of Samsung. CEO QUOTE "When you display your logo on your website, you are in full control of the layout and will clearly make it work. However, when other people display your logo on their website, say, in a list of partner or client institutions, this list puts square logos at a disadvantage because someone with the horizontal Samsung logo will take up twice the amount of space. There is no malice in it; the format simply doesn't work for square logos. We help to fix this by redesigning logos in the most sensible format possible." - explained company founder...

StartupRealities No 88 SushiMovement  is an art gallery that displays its exhibits on a winding kilometre-long conveyor belt that resembles those found at sushi bars. Visitors and patrons can view the moving artefacts while sitting at the cafe, sunbathing on the terrace or even swimming in the gallery swimming pool. The works of art are locked securely in glass cases attached to the conveyor belt. An automated system randomly selects objects for display from the full set of art held in the storage depot of the gallery. CEO QUOTE "Museums and galleries are tiring places to visit, especially for the elderly. SushiMovement provides a unique experience that is customer-centred, not object-centred. Our visitors leave inspired and well-rested after sipping a latte at the cafe and viewing paintings for an hour. No other art institution in the world offers such an unforgettable experience," said company founder and CEO Sushmita Moverley. Sushi bar (image source: Wikipedia ) ...