StartupRealities

Startup No 189 - #StartupRealities 2020 series  BlogPeerReview  is an online media company which subjects blog posts to peer review by fellow bloggers. For five dollars a piece, the company gets five experienced bloggers to read a blogpost and leave a meaningful comment each. The blog reviewers post all their comments in public and are free to make critical or positive comments as long as they have read the post once. The blog author who pays for the service gets engagement and feedback, which help improve the reach of the blog as well as the quality of writing, argumentation and topic selection. CEO QUOTE " In the world of social media, we are all shouting at the top of our lungs but hardly anyone would hear if all we do is leave scattered comments across Twitter, Facebook and Instagram. Blogs are a different matter: they are targeted communication channels. My company helps these channels grow into rivers, and helps these rivers connect. We are the Fiverr of the blogosphere!...

Startup No 188 - StartupRealities 2020 series  PhotoPlatforms is a city branding and promotion company which installs free viewing platforms at major urban landmarks to allow tourists and visitors to have photos taken of them at the respective attraction. Some of the platforms are permanent structures, while others are temporary ramps that can be moved in and out for the tourist season. The location of the photo platform is optimised to allow the best angle, sunlight and exposure for a quality Instagram photo that the tourist would not hesitate to post on social media. The platforms are user-friendly for taking selfies as well as for having photos taken by others. CEO QUOTE " In a world of social media, we let tourists and visitors do the advertising of the city. All it takes is to have a nice photo taken of you and, say, the Eiffel Tower, and then posting it on social media. It is guaranteed that social proofing and social jealousy will make at least several of your friends, acqu...

Startup No 174 - StartupRealities 2020 series ValueTagger is an artificial intelligence (AI) service that evaluates and tags content on social media based on the value of the information contained in a posting. The key marker of intransient value is whether a posting contains useful information for the reader or is simply meant to convey information about the person posting it. A second dimension of assessing the value of a posting is whether it informs about a forthcoming event or summarises a past event. A third dimension is the originality of the posting: newly created content or a "retweet". CEO QUOTE "I often get asked how an AI can assess such a subjective thing as the value of information to a particular individual. It isn't that difficult: a posting from close friends or family members would usually be considered subjectively valuable even if it is only about the person posting it because you would care about that person. Whereas a posting by a distant a...