StartupRealities

StartupRealities No 30 CollarHoller is a manufacturer of electric collars for dogs and pets which keep the animals within a specified perimeter around the house. In the basic version, the collar inflicts a mild electric shock when the dog tries to move beyond a specified radius of its home, e.g. 50 metres. In the more advanced version, the collar is equipped with a GPS device, so the perimeter of territory where the dog is allowed to roam freely can be set virtually on a map. CEO QUOTE "CollarHoller creates a virtual fence which gives pet owners peace of mind and allows dogs the freedom to run outdoors from dawn to dusk," said company founder and CEO Colin Halls. "The rechargeable collar battery alerts the owner before the battery is fully drained, but it also alert the dog with two special electric and ultrasound signals (which are inaudible to humans). The dog is usually trained to run back to the base station and touch the collar to a contactless charging pad t...

StartupRealities No 9 QuickToire Limited (quick "toilet" in Japanese) is a manufacturer of Japanese-style high-end toilets and toilet seats that reduce the time users spend sitting on the toilet through behavioural nudging techniques (unpleasant noise and electricity), thus significantly reducing the incidence of haemorrhoids. SCIENCE Modern research recommends spending less time on the toilet and avoiding reading on the toilet in order to minimise the likelihood of developing haemorrhoids . There is a pronounced differences in haemorrhoid prevalence rates between two types of countries: those using modern (sitting) toilets record high haemorrhoid prevalence, while those using squat toilets register low percentages of haemorrhoids in the population. Two key factors lead to these differences. Firstly, people spend longer on sitting toilets than on squat toilets. Secondly, when using a sitting toilet, the pressure is concentrated on the anal muscles; while when using a sq...