StartupRealities

StartupRealities No 156 VennEuler is a report-writing company which specialises in converting data sets into Venn and Euler diagrams. Data visualisation is a superb communication tool and the company converts all information into diagrams, where possible. CEO QUOTE " We believe in visualisation, which is why we aim to put at least one Venn or Euler diagram on every page we write, " said VennEuler founder and CEO Veneta Eulalia . Venn and Euler diagram difference (image source: Wikipedia )

StartupRealities No 143 MetaTextbook is an artificial intelligence (AI)-led content producer which creates visual content for electronic textbooks customised to the interests and hobbies of the reader. For example, if a student likes football, most of the images in the physics or geography textbooks for this particular student will be related to football. PSYCHOLOGY OF LEARNING The customisation of imagery makes the content easier to understand and internalise thanks to two key factors: 1) The relevance and familiarity with the images creates a shortcut to existing knowledge in the student's mind; 2) The virtuous cycle of reassurance engendered by familiarity gives confidence to the student that the effort required to learn a lesson is minimal. Aristotle described this process in Rhetoric: " To learn easily is naturally pleasant to all people. " PRINCIPLES OF IMAGE SELECTION The company applies the principle of  conceptual metaphors to select or create images ...