StartupRealities

StartupRealities No 146 CounterAdvert is an advertising and media buying agency which specialises in helping advertising-platforms post their own commercials on rival platforms. For example, if Google wanted to advertise Google keyword search to B2B businesses on Facebook, it could target individual small business owners on Facebook with paid ads promoting Google advertisement. CEO QUOTES "Do you remember the famous case when Boeing bought 17 Airbus planes in 1999. They didn't do it out of charity. There was commercial logic behind you. In a similar way, we help one platform use the advantages of a competitor platform openly and legally by paying the latter for ads of the former's products and services. There is usually sound commercial logic behind such a move as different platforms have developed preferential access to different target audiences and distinct communities. All this comes with a second-order effect, however: these stories enter the news and become ne...

StartupRealities No 69 DrownOutContent is a public relations (PR) agency which uses automated content production to push down unwelcome content in online search results at a client's request. CEO QUOTE "The first 10 entries that come up on your screen when you run a Google search are all that matters. If something does not come up in the first page of 10 entries, it is as good as it doesn't exist. So our objective is to drown out unwelcome content, so that it does not appear among the top-10 entries," said DrownOutContent founder and CEO Drew Contado. Google Search logo (image source: Wikipedia )