StartupRealities

StartupRealities No 99 SponsorGodfather is an advertising and public relations firm which links up corporations with expectant parents who would like to name their child after the corporation in return for an annual sponsorship fee. The options are giving the child a middle name which is the company's exact name, or giving the child a first name which is similar to the company's name. The sponsored children and their parents are free to legally stop using the company name and change the child's name at any time, upon which the sponsorship payments get terminated. CEO QUOTE "You know the phrase 'give a dog a bad name.' Well, our firm does exactly the opposite: we give a child a good corporate name. Some parents are concerned that their child may get bullied by other children if they have a name like CocaCola Smith or Amazon Jones. On the other hand, the corporate name creates a community: the Amazons of Chicago, the Amazons of New York, etc., so it is a gre...

StartupRealities No 55 PunUnintended is a naming agency which tests possible company and product names with social media groups for punsters, pranksters and jokers. This avoids costly renaming mistakes down the line in case of inappropriately chosen names that have a negative association, or invoke an unpleasant rhyme or joke. CEO QUOTE "You all know the story of the Chevrolet Nova failure in Latin America: no one had bothered to check that No-Va meant No-Go in Spanish. This is why we exist: we make sure that no potential Georgie-Porgie or Peter-Peter-Pumpkin-Eater lurks in the name of your company or product. We test it to the extremes of creativity: if our punsters, pranksters and jokers cannot come up with a negative connotation, rhyme or joke, no one else can," - said PunUnintended founder and CEO Puja Untana. Chevrolet Nova - 1962 (Source: Wikipedia )

StartupRealities No 25 NameExclaim is a branding company that has developed an AI algorithm for product naming and company naming. The algorithm generates unique, novel and suitable names that always have two key elements: 1) CamelCasing of two meaningful words that describe or relate to the new product or company; 2) A rhyme or another type of assonance between the two words. CEO QUOTES "NameExclaim makes everybody's life so much easier. The algorithm would never suggest a name that is not unique," company founder and CEO Nona Anon said. "If a combination of words has already been registered as a website, Twitter account, company name or trademark anywhere in the world, the AI will simply hide it from the final shortlist of suggestions and save us the temptation. However, new names that have been mentioned online or in social media as hashtags are acceptable as long as no one has a claim on that name," Anon added. "Occasionally the algorithm go...