StartupRealities

StartupRealities No 140 WorkMemoirs is a corporate storytelling company that records the story of all employees at a company before they leave. This creates an archive of valuable information and also relieves any negative emotions that may otherwise fester and lead to negative feedback on the market. CEO QUOTE "No one likes to prepare handover notes. But if you asked for people's stories, good and bad, most departing employees would not object to sharing their experiences. You can't imagine how valuable stories become 20 years later. Plus it is so much better if people vent their pent-up frustrations in a structured and useful way right before leaving than ranting about their employer on Glassdoor months later," said WorkMemoirs founder and CEO Worden Mempsted. Memoirs of a Geisha - movie poster (image source: Wikipedia )

StartupRealities No 66 RootMemory is a biochemicals company that develops species-specific bio-fertilisers that use genetically-modified bacteria to bind to the roots of the plants and deliver the nutrients contained in the fertiliser. The bacteria thus serve as an intermediary between the fertiliser and the plant. The company's research is centred on the common rhizobia bacteria , which are known to fix fertiliser in the roots of legume plants. RootMemory develops bacteria that are genetically modified to attach themselves to the roots of other key agricultural plants (such as wheat, rice, bananas). However, the genetically-modified bacteria are not required to fix (generate) nitrogen or other nutrients themselves; they only need to pass on the nutrients from the soil to the root of the given plant species, while not interacting with other species (weeds) at the same time. PRODUCT The company sells the (inorganic) fertilisers separately from the species-specific living bacter...

StartupRealities No 22 RockLinguist Limited is a group of foreign-language teaching schools which use guitar players as language teachers and all language learning occurs through foreign language songs and lyrics. SCIENTIFIC FOUNDATION A series of research papers (the most recent from McGill University published on February 27 , 2020) show that there is a connection between music and speech in the human brain. This explains why it is much easier to remember a sentence that has a tune attached to it: "I want to hold your hand" is easy-peasy when you sing it like the Beatles. INTERVIEW WITH THE CEO "When you sign up for a RockLinguist course in English, you are virtually joining a rock band. Seriously!" said company founder and CEO Rochelle Lingers. "Our language teachers play the guitar to their students for half of the duration of the class. They all sit in a circle, teacher and students, and there is a lot of group singing and sometimes even dancing....