StartupRealities

StartupRealities No 100 StartupWarmup is an entrepreneurship education company which teaches children and adults Entrepreneurship using a series of startup fiction articles and videos. The company has a daily blog series of startup fiction articles which describe feasible and novel startup ideas that are yet to be implemented. CEO QUOTE "#StartupFiction is the best thing since sliced bread, buttered toast and morning coffee. It portrays an alternative reality of startups where every feasible and novel idea gets executed and grows into a company. Certainly, we know the difference between an idea and a revenue-generating company. We are not underplaying the importance of #execution in the #startup world. However, we are trying to draw attention to the initial spark of inspiration and creativity that leads to a startup idea. After all, #inspiration and #ideation are two of the three phases of #DesignThinking (together with #implementation)," explained StartupWarmup founder...

StartupRealities No 54 SnailPail  is a pet distributor that specialises in common but non-traditional pets such as snails, earthworms, beetles and butterflies. The company produces aquariums and other types of containers for these animals that maximise viewing opportunities, e.g. glass labyrinths for snails and worms. CEO QUOTE "SnailPail delivers an interesting glass container at your home, full of exotic animals... as pets go. But that's not the whole story. We also creates educational opportunities. For example, children who own snails love taking them out of their #snailquarium and racing them against one another on a sheet of paper. #SnailRacing is a creative and fun game and we make this type of creativity possible: our pets are relatively low-maintenance, multiple in number and easily replaceable," - said company founder and CEO Sanyl Pali. Garden snails crawling out of a snailquarium

StartupRealities No 24 CreativePatchwork Limited is a copywriting agency that parcels out creative projects via its online freelancing platform among groups of authors, creative writing students, professors and practitioners. The CreativePatchwork platform resembles freelancing sites such as Upwork or Fiverr but is dedicated only to creative projects and ads (commercials), which helps focus and attract in large numbers both project owners (assigners) and creative professionals. The company uses two different approaches for allocating jobs. 1) COMPETITIONS: Competitions offer a prize for a single winner. Competing creative professionals are more often men. (Research shows that males feel more incentivised by projects of a competitive nature.) 2) GROUP PROJECTS Group projects allow groups of up to 5 professionals to be formed to carry out a given task. The platform allocates an additional coffee budget for each group project (reimbursed as expenses), which makes physical meetu...

StartupRealities No 14 StartupFiction Limited is an event organiser of science and entrepreneurship journalism competitions focused on developing fictitious stories about fictional science-based startups. Several dozen national StartupFiction competitions are held each year across the world, with the winners going on to compete in an annual global competition. The only two rules of the competition are that A) the startup ideas developed in the story line have to be novel but not implemented yet, and B) science and recent scientific discoveries and advances should have some role in the business model of the startup. TARGET AUDIENCE The StartupFiction competitions target three main types of participants: A) Entrepreneurial writers; B) Ideation practitioners; C) Failed entrepreneurs (who often have clever ideas but are not keen on execution, i.e. the operational side of managing and growing a business). AWARDS & JUDGING The competition has global awards in a dozen...