StartupRealities

Startup No 177 - StartupRealities 2020 series StencilBooks is a publisher which uses one-page-size chapters in all books it publishes. The company will publish a book only if the author complies with the 1-page rule: every chapter must be a stand-alone story and must be contained within a single page. CEO QUOTE "We bring discipline to the post-linear world. Wikipedia articles are non-linear while traditional books are linear. But why should novels be linear? Why can't a reader open a book at any random page and read a story and understand everything, without prerequisites? This is what we are changing in the world of publishing with our 1-page rule. If poems can show discipline by following a rhythm and a set of rhymes, so can novels and even non-fiction books be disciplined by following a strict format." said StencilBooks founder and CEO Stella Boocker . Book (the Guthenberg Bible) (image source: Wikipedia )

StartupRealities No 126 LogoExpander is a graphic design consultancy which improves brand and company logos by maximising the space that the logo takes up and minimising the blank space around letters and symbols. The company's specialty is designing logos in a 16:9 aspect ratio, which optimises space use compared with square logos. An example of a logo of similar proportions is the eliptic horizontal logo of Samsung. CEO QUOTE "When you display your logo on your website, you are in full control of the layout and will clearly make it work. However, when other people display your logo on their website, say, in a list of partner or client institutions, this list puts square logos at a disadvantage because someone with the horizontal Samsung logo will take up twice the amount of space. There is no malice in it; the format simply doesn't work for square logos. We help to fix this by redesigning logos in the most sensible format possible." - explained company founder...

StartupRealities No 125 Storypedia is an online publisher which produces collections of the world's most interesting non-fiction stories. The company has a range of publications of the format "Top 100 Most Fascinating Stories in ...": History, Nature, Science, Art, Politics, Business; as well as of a similar format: "Top 100 Hidden Stories in ...". A key part of the successful storytelling format is the length of each story, which does not exceed half a page. CEO QUOTE "Everybody knows Cinderella and Snow White. Which is why we don't include banal fiction stories like this in our collections. We aim to educate and inspire our readers, not bore them to death. However, we do incorporate some mythological stories where the line between history and fiction has been blurred. Our primary objective is to surprise you, to tell you something new, to reveal a world of wonder," said Storypedia founder and CEO Stormie Pedralbes. Medieval encyclopedis...