ChoiceCommercials gives viewers a choice when forcing them to watch ads
StartupRealities No 64 ChoiceCommercials is an online advertisement agency which gives viewers a choice of one of 3 commercials to watch when ads are displayed during streaming of internet music and videos or playing online games. The service integrates smoothly with social media and online video platforms as it increases the attention viewers pay to commercials. The set of 3 commercials is a set of 3 very different videos, e.g. a 15-sec ocean scene, a 15-sec mountain scene and a 15-sec desert scene. Thus, the viewer has the option to pick with a single mouse click the commercial that fits most closely to their personal preferences, taste and mood. CEO QUOTE "I like to draw an analogy between the way YouTube commercials are displayed and force-feeding a goose: the goose has absolutely no control of what and how much it is fed. So given the chance, the goose will try to run away. ChoiceCommercials is involved in force-feeding to a much smaller extent as the online goose in th...