QuickToire toilet seats reduce your time on the toilet. Goodbye haemorrhoids!
StartupRealities No 9
QuickToire Limited (quick "toilet" in Japanese) is a manufacturer of Japanese-style high-end toilets and toilet seats that reduce the time users spend sitting on the toilet through behavioural nudging techniques (unpleasant noise and electricity), thus significantly reducing the incidence of haemorrhoids.
SCIENCE
Modern research recommends spending less time on the toilet and avoiding reading on the toilet in order to minimise the likelihood of developing haemorrhoids. There is a pronounced differences in haemorrhoid prevalence rates between two types of countries: those using modern (sitting) toilets record high haemorrhoid prevalence, while those using squat toilets register low percentages of haemorrhoids in the population. Two key factors lead to these differences. Firstly, people spend longer on sitting toilets than on squat toilets. Secondly, when using a sitting toilet, the pressure is concentrated on the anal muscles; while when using a squat toilet, the pressure is on the thigh muscles.
PRODUCT FEATURES
Modern Japanese toilets have a heated seat, a retractable shower and a retractable bidet installed within the toilet seat. Japanese toilets also have a "noise" function: playing music or the sound of flowing water to silence out unwelcome sounds as the byproduct of defecation. QuickToire toilets add additional prods to these features to spur the user into reducing their time of toilet use to below 5-7 minutes:
A) After five minutes on the toilet, a loud noise starts to play, including the screeching sound of braking tyres; the sound of fingernails scratching against cardboard; and the sound of chalk against a blackboard. This function is known as #NoiseTerror.
B) After another two minutes, the seat starts to give mild electric shocks to the user's thighs, with intensity and frequency increasing by the minute. This function is known as #BottomTaser.
MARKETING
The manufacturer sells the QuickToire seats under the strapline: #GoodbyeHaemorrhoids!
QuickToire Limited (quick "toilet" in Japanese) is a manufacturer of Japanese-style high-end toilets and toilet seats that reduce the time users spend sitting on the toilet through behavioural nudging techniques (unpleasant noise and electricity), thus significantly reducing the incidence of haemorrhoids.
SCIENCE
Modern research recommends spending less time on the toilet and avoiding reading on the toilet in order to minimise the likelihood of developing haemorrhoids. There is a pronounced differences in haemorrhoid prevalence rates between two types of countries: those using modern (sitting) toilets record high haemorrhoid prevalence, while those using squat toilets register low percentages of haemorrhoids in the population. Two key factors lead to these differences. Firstly, people spend longer on sitting toilets than on squat toilets. Secondly, when using a sitting toilet, the pressure is concentrated on the anal muscles; while when using a squat toilet, the pressure is on the thigh muscles.
PRODUCT FEATURES
Modern Japanese toilets have a heated seat, a retractable shower and a retractable bidet installed within the toilet seat. Japanese toilets also have a "noise" function: playing music or the sound of flowing water to silence out unwelcome sounds as the byproduct of defecation. QuickToire toilets add additional prods to these features to spur the user into reducing their time of toilet use to below 5-7 minutes:
A) After five minutes on the toilet, a loud noise starts to play, including the screeching sound of braking tyres; the sound of fingernails scratching against cardboard; and the sound of chalk against a blackboard. This function is known as #NoiseTerror.
B) After another two minutes, the seat starts to give mild electric shocks to the user's thighs, with intensity and frequency increasing by the minute. This function is known as #BottomTaser.
MARKETING
The manufacturer sells the QuickToire seats under the strapline: #GoodbyeHaemorrhoids!
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| Control panel of modern Japanese toilet (Source: Wikipedia) |
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