StartupRealities

StartupRealities No 102 TrolleyPets  is a pet services company which installs trolley lines and loops for dogs and other pets to walk and run along. The company's range includes trolley lines for the garden as well as loops that encircle entire neighbourhoods. The company's patented technology allows a dog to overtake another dog on the trolley line. CEO QUOTE "Dogs love running; they can never have enough of it. Dog owners and dog walkers struggle to keep up with the hyperactive lifestyle of dogs. So TrolleyPets comes to the rescue: all you need to do is put your dog on a leash, attach the leash to one of the platforms that are part of the TrolleyPets line, and let your dog run in circles around the neighbourhood from dawn to dusk," said company founder and CEO Troy Petty. Dogs on leash (image source: Wikipedia )

StartupRealities No 61 PetDestressor is an app that connects a pet owner to their pet remotely via mobile speakerphone or through a dedicated loudspeaker at the house every time the owner is away and has a conversation on their phone with another human being. In effect, the pet eavesdrops on all conversations, with the knowledge of the owner. This reduces the pet's stress and anxiety from being separated from the owner, while the owner can save time by holding everyday or business human-to-human conversations which the pet could potentially even perceive as being directed at it. CEO QUOTE "We weren't sure about the correct spelling of 'destressor', so we registered two brands: PetDestressor (with 'O') for dog owners and PetDestresser (with 'E') for cat owners. PetDestressor, the brand for dogs, has been vastly more successful as there seems to be a strong need for communication between dogs and humans. Cats appear to be a lot more aloof, so cat...

StartupRealities No 30 CollarHoller is a manufacturer of electric collars for dogs and pets which keep the animals within a specified perimeter around the house. In the basic version, the collar inflicts a mild electric shock when the dog tries to move beyond a specified radius of its home, e.g. 50 metres. In the more advanced version, the collar is equipped with a GPS device, so the perimeter of territory where the dog is allowed to roam freely can be set virtually on a map. CEO QUOTE "CollarHoller creates a virtual fence which gives pet owners peace of mind and allows dogs the freedom to run outdoors from dawn to dusk," said company founder and CEO Colin Halls. "The rechargeable collar battery alerts the owner before the battery is fully drained, but it also alert the dog with two special electric and ultrasound signals (which are inaudible to humans). The dog is usually trained to run back to the base station and touch the collar to a contactless charging pad t...

StartupRealities No 15 BrushMassage Limited manufactures and installs simple household self-massaging equipment resembling rotating carwash brushes. The equipment comes in different shapes and sizes: full-size for human users, mini-size for head massage only, and medium size for massaging pets. Dogs are particularly fond of the BrushMassage equipment as it allows them to turn it on and use it with the push of a single button. The pet-sized machine has been named #Scratchums.