StartupRealities

Startup No 201   TIMBA (The Interesting MBA) is an online program that teaches the entire Business School curriculum in 1,000 stories and videos available as TED talks, YouTube videos and even TikTok footage. Participants vote for the most interesting material in a "Trip Advisor"-style ratings system that determines whether content remains on the programme or gets dropped. The program hires actors to produce in-house videos on a minority of subjects and theoretical topics that have not been covered on existing platforms. Auditing the TIMBA program is free of charge but participants who want to receive a certificate of completion pay a fee. Such participants are not required to take exames but have to re-watch key parts of the content once or twice again months later, to ensure memory retention in line with the "forgetting curve" timeline. CEO QUOTE "Don't we all have horrible memories of the drudgery of school and university courses. TIMBA is the exact oppo...

StartupRealities No 105 TheFunMBA is a management education company which runs an Online MBA based exclusively on fun exercises, interesting content and viral videos. #TheFunMBA does not use any traditional lecturing, nor any traditional case studies. Instead, the focus is on experiential learning, current mini-cases, memorable stories and gripping visual content. CEO QUOTE "If young people nowadays spend their time on Netflix and TikTok, we should all be using content from Netflix and TikTok when teaching to them. The #TikTokMBA is another name that our students use for TheFunMBA programme and we all agree this is a compliment. There are so many metaphorical parallels that you can draw in education using Netflix memes, even when using extreme ones such as #ChicagoSunroof or #SquatCobbler. With material like this, teaching and learning will never be boring again," said company founder and CEO Fiona Mbembe. TikTok logo (image source: Wikipedia )