StartupRealities

StartupRealities No 118 CreatingSeating  is an innovation and design company which helps airlines rebrand and upgrade their economy-class plane seats. The company's key focus is renaming window seats as #CreativeSeats, as these seats allow maximum privacy for the passenger, while gazing out of the window of a flying plane is known to enhance creativity and ideation. For passengers who would use the window blinds as a headrest to help them sleep, the company has designed additional headrests that are fitted at the top of aisle and middle seats. The company recommends that windows blinds should not be pulled down or the windows darkened (depending on the plane model) during flight to allow passengers in window seats to interact with and be inspired by the outside world. CEO QUOTE "Passengers who want to doze off on the plane usually ask for a window seat. But that's such a waste. Windows exist for a reason: to allow us to look out of them, not to prop our sleeping heads...

StartupRealities No 100 StartupWarmup is an entrepreneurship education company which teaches children and adults Entrepreneurship using a series of startup fiction articles and videos. The company has a daily blog series of startup fiction articles which describe feasible and novel startup ideas that are yet to be implemented. CEO QUOTE "#StartupFiction is the best thing since sliced bread, buttered toast and morning coffee. It portrays an alternative reality of startups where every feasible and novel idea gets executed and grows into a company. Certainly, we know the difference between an idea and a revenue-generating company. We are not underplaying the importance of #execution in the #startup world. However, we are trying to draw attention to the initial spark of inspiration and creativity that leads to a startup idea. After all, #inspiration and #ideation are two of the three phases of #DesignThinking (together with #implementation)," explained StartupWarmup founder...

StartupRealities No 14 StartupFiction Limited is an event organiser of science and entrepreneurship journalism competitions focused on developing fictitious stories about fictional science-based startups. Several dozen national StartupFiction competitions are held each year across the world, with the winners going on to compete in an annual global competition. The only two rules of the competition are that A) the startup ideas developed in the story line have to be novel but not implemented yet, and B) science and recent scientific discoveries and advances should have some role in the business model of the startup. TARGET AUDIENCE The StartupFiction competitions target three main types of participants: A) Entrepreneurial writers; B) Ideation practitioners; C) Failed entrepreneurs (who often have clever ideas but are not keen on execution, i.e. the operational side of managing and growing a business). AWARDS & JUDGING The competition has global awards in a dozen...