StartupRealities

StartupRealities No 133 CountryBranded is a brand agency which helps companies develop products and services under brand names that contain relevant country references with positive associations, e.g. ScottishWindpower, JapanElectronics, BrazilBeach. The agency also helps such companies establish a credible association with the given country, including procuring raw materials from there, setting up an office in the country or hiring local staff. CEO QUOTE "Don't we all have country associations in our minds? Champagne and luxury goods must be French; fashion is Italian; automotive technology is German; and robots must be Japanese. CountryBranded steps on these associations and builds on them. Small wealthy countries are an easy sell: no one has anything against Scotland, Belgium or Norway as they are not in the news much and most people around the world have never even met a Scottish, Belgian or Norwegian person. So even if the product is not directly associated with the ...

StartupRealities No 86 WikipediaEntry is a media and PR company that creates by request Wikipedia articles on people, companies or products. The company does not guarantee to its customers that any newly written Wikipedia article will not be deleted. However, using the company's services increases the chance that the article will meet the notability threshold required by Wikipedia. CEO QUOTE "We are not magicians. We simply know how to write well and reference thoroughly an article on a subject of certain notability. Beyond that it is up to the (volunteer) Wikipedia editors if the article will survive the two major hurdles: 'immediate deletion' and 'proposed for deletion'. We normally would not take on a project if we expect it to result in immediate deletion. Yet, sometimes grey areas do exist in this space and we can help turn the grey closer to white" said WikipediaEntry founder and CEO Wiktor Entchev. Wikipedia logo (image source: Wikipedia )...