StartupRealities

StartupRealities No 130 BillboardsOnSkin is an advertising agency which paints company logos on the skin of paid volunteers who are then sent to attend mass events. The company benefits from huge media publicity around the use of human skin for advertising, even if this is done with the free will of the participants. All materials used in painting the logos can easily be washed off afterwards under the shower. The only inconvenience caused to the ' human billboards ' is that the logos need to be applied on smooth skin, so hairy chests, arms and legs need to be shaved beforehand. CEO QUOTE "Event organisers sometimes ban our 'human billboards' from entering some events. In that case, they are requested to gather at a reasonable distance from the entrance and stay there for the duration of the event. This usually creates more media publicity than if they were allowed to attend the event." - said BillboardsOnSkin founder and CEO Bill Skinner. The Wikipe...

StartupRealities No 126 LogoExpander is a graphic design consultancy which improves brand and company logos by maximising the space that the logo takes up and minimising the blank space around letters and symbols. The company's specialty is designing logos in a 16:9 aspect ratio, which optimises space use compared with square logos. An example of a logo of similar proportions is the eliptic horizontal logo of Samsung. CEO QUOTE "When you display your logo on your website, you are in full control of the layout and will clearly make it work. However, when other people display your logo on their website, say, in a list of partner or client institutions, this list puts square logos at a disadvantage because someone with the horizontal Samsung logo will take up twice the amount of space. There is no malice in it; the format simply doesn't work for square logos. We help to fix this by redesigning logos in the most sensible format possible." - explained company founder...