StartupRealities

StartupRealities No 133 CountryBranded is a brand agency which helps companies develop products and services under brand names that contain relevant country references with positive associations, e.g. ScottishWindpower, JapanElectronics, BrazilBeach. The agency also helps such companies establish a credible association with the given country, including procuring raw materials from there, setting up an office in the country or hiring local staff. CEO QUOTE "Don't we all have country associations in our minds? Champagne and luxury goods must be French; fashion is Italian; automotive technology is German; and robots must be Japanese. CountryBranded steps on these associations and builds on them. Small wealthy countries are an easy sell: no one has anything against Scotland, Belgium or Norway as they are not in the news much and most people around the world have never even met a Scottish, Belgian or Norwegian person. So even if the product is not directly associated with the ...

StartupRealities No 57 PoliticalScoring is a statistical company that produces national rankings of the top 1,000 or top 100 politicians in all UN-recognised countries and in some territories. All major countries get their top 1,000 politicians ranked, including all G20 countries and those with a population of over 50 million. Smaller countries get a top-100 ranking. The composite score calculated by the company results in a rank similar to the rank of tennis players. METHODOLOGY The #PoliticsTop1000 and #PoliticsTop100 score is composed of a range of factors, including votes won at elections, public approval ratings, significance of positions held, speeches in parliament, media interviews, social media performance (including key tweets on Twitter) and social media following. Points are deducted for involvement in political scandals or for scandalous social media posts made by politicians. Big countries INTERNATIONAL RANKING The company also produces a #Top5000 ranking of polit...