CreatingSeating rebrands plane window seats as CreativeSeats
StartupRealities No 118 CreatingSeating is an innovation and design company which helps airlines rebrand and upgrade their economy-class plane seats. The company's key focus is renaming window seats as #CreativeSeats, as these seats allow maximum privacy for the passenger, while gazing out of the window of a flying plane is known to enhance creativity and ideation. For passengers who would use the window blinds as a headrest to help them sleep, the company has designed additional headrests that are fitted at the top of aisle and middle seats. The company recommends that windows blinds should not be pulled down or the windows darkened (depending on the plane model) during flight to allow passengers in window seats to interact with and be inspired by the outside world. CEO QUOTE "Passengers who want to doze off on the plane usually ask for a window seat. But that's such a waste. Windows exist for a reason: to allow us to look out of them, not to prop our sleeping heads...