StartupRealities

StartupRealities No 168 EulerTeacher is a language school franchise and foreign language textbook publisher which uses Euler diagrams to visualise vocabulary and thus facilitate foreign language teaching and learning. Euler diagrams are particularly helpful in highlighting to students the nuances of groups of synonyms, e.g. look, watch, stare and gaze; and in teaching groups of concepts, e.g. mammals, birds, fruit and vegetables. CEO QUOTE " Our students call us, or rather mispronounce, our name EulerTeacher as #YouLearnTeacher! - which is quite a compliment for our efforts to make foreign language learning easier and more accessible. " - said EulerTeacher founder and CEO Eulalia Teacer . Euler diagram for the British Isles (image source: Wikipedia )

StartupRealities No 143 MetaTextbook is an artificial intelligence (AI)-led content producer which creates visual content for electronic textbooks customised to the interests and hobbies of the reader. For example, if a student likes football, most of the images in the physics or geography textbooks for this particular student will be related to football. PSYCHOLOGY OF LEARNING The customisation of imagery makes the content easier to understand and internalise thanks to two key factors: 1) The relevance and familiarity with the images creates a shortcut to existing knowledge in the student's mind; 2) The virtuous cycle of reassurance engendered by familiarity gives confidence to the student that the effort required to learn a lesson is minimal. Aristotle described this process in Rhetoric: " To learn easily is naturally pleasant to all people. " PRINCIPLES OF IMAGE SELECTION The company applies the principle of  conceptual metaphors to select or create images ...

StartupRealities No 42 99Lines is an education publisher which produces textbooks and online courses condensing any subject into 99 sentences. Most of the sentences are quotes and metaphors, rather than theoretical explanations, as a metaphor can pack in more content in fewer words. CEO QUOTE "There used to be a big market for series like 'Marketing for Dummies' or 'Coding for Beginners'. 99Lines is different: we don't aim at beginners; our content is appropriate for all levels. We bring out the essence in a subject matter which makes it relevant for professionals as well as beginners. If you are a marketing practitioner, you need 99Lines even if you already know well almost all of the 99 lines in your area. A true expert needs to be able to quote these lines and understand them thoroughly, not only recognise them and be aware of them," said company CEO and founder Nino Limes. "In a world where time is in short supply, our content and editorial...