StartupRealities

StartupRealities No 129 SaturnHoops is an equipment maker which designs and produces plastic crinoline -type hoop-skirt frames worn by both men and women for the purpose of adhering to the 2-metre rule of social distancing at outdoor concerts and mass events during the Covid-19 post-lockdown period. The skirt frame, composed of several hoops suspended around the hips, resembles the rings of Saturn which is why both the company and the product were named SaturnHoops. The hoops have a 2-metre diameter and form a protective virtual cylinder around the body that guarantees the person wearing it 2 metres of personal space when everybody else is wearing one. The company has patented its invention as both a garment and a wearable device. USE AT EVENTS Wearing #SaturnHoops is mandatory at music gigs, concerts and political rallies as this simple piece of equipment is the only mass device that can guarantee that the 2-metre rule will be maintained. As a result, concert organisers normally...

StartupRealities No 33 DarkShirtCollar is a garment producer which makes shirts with dark collars in order to minimise the need for washing and ironing. This extends the useful life of the shirt and reduces the environmental impact of clothing. The company's shirts come in all colours but the part of the collar facing the neck is always in a dark colour. CEO QUOTES "DarkShirtCollar shirts have a longer life because they need to be washed less frequently and can be worn longer between washes. The collar rubs against the back of the neck and is virtually the only part of the shirt that can appear dirty after one day of wearing, if we exclude accidents like squirting ketchup on the front of the shirt, of course. The collar is also a very visible part of the shirt so it makes sense to be coloured in a darker colour and to be made of a more wear-resistant material," company founder and CEO Dora Shirito said. "Our shirts are all about sustainability. The same shirt ...