StartupRealities

StartupRealities No 112 Mokemon is a gamification company that turns your favourite household item into a Pokemon-style animated gaming monster called Mokemon, which inhabits an augmented reality universe called Mokemondia. Each user is entitled to create one Mokemon by photographing an object which then grows and gradually develops augmented reality features if it is virtually fed and cared for. During the 30-day Mokemon growing period, the game resembles the 1990s Japanese virtual pet game tamagochi. Mokemons that have come of age (over 30 days old) can be traded on a virtual Mokemon Exchange and their value is determined by the rarity of their features. If the object on which the Mokemon is based is original and unique and the juvenile Mokemon is looked after well, the features the Mokemon develops will be more original and thus the monster will be of higher value. Whereas in the Pokemon Go world only 900 different Pokemon monsters have been created so far, in Mokemondia the numbe...

StartupRealities No 54 SnailPail  is a pet distributor that specialises in common but non-traditional pets such as snails, earthworms, beetles and butterflies. The company produces aquariums and other types of containers for these animals that maximise viewing opportunities, e.g. glass labyrinths for snails and worms. CEO QUOTE "SnailPail delivers an interesting glass container at your home, full of exotic animals... as pets go. But that's not the whole story. We also creates educational opportunities. For example, children who own snails love taking them out of their #snailquarium and racing them against one another on a sheet of paper. #SnailRacing is a creative and fun game and we make this type of creativity possible: our pets are relatively low-maintenance, multiple in number and easily replaceable," - said company founder and CEO Sanyl Pali. Garden snails crawling out of a snailquarium