StartupRealities

StartupRealities No 161 CityBrander is a branding and PR company which helps global cities rebrand and reinvent themselves, primarily by expanding the reach of the city to include interesting and important sites in their vicinity. For example, CityBrander defines London as the triangle between Oxford, Cambridge and Brighton. This notional expansion increases the impact of the city on the world stage, while also promoting the development of transport infrastructure to better connect the expanded areas (as a secondary effect). CEO QUOTE " Hemingway says that everything far from the sea is province. I say that everything not included in a global city logically falls outside the global city and has therefore missed the boat. Sometimes people can get very agitated about their local sense of belonging. However, the world does not care about the minutiae of local senitmentalities. " - said CityBrander founder and CEO Cindy Brangelina . City of London (image source: Wikipedi...

StartupRealities No 46 MembranePackaging is a next-generation TetraPak-type packaging manufacturer which has developed synthetic membrane packages for liquids and bulk products. The company's flexible membranes resemble balloons that provide optimal durability and volume-to-space ratio for packaging milk, orange juice, wine, flour, sugar and even construction materials such as sand and lime. When products are packaged into membranes, this leaves no empty space between individual items when loaded onto a truck/train/plane or when put inside a box delivered by Amazon or Alibaba. CEO QUOTE "MembranePackaging was inspired by the traditional plastic packages used in rural areas in emerging markets, where alcohol and flour are often sold in nylon bags. This is also how you bring your new goldfish from the pet shop to your home aquarium: in a plastic bag of water," said company founder and CEO Melvina Pecchio. "MembranePackaging has a B2B model of selling its packagi...