LogoExpander redesigns logos to take up optimal space

StartupRealities No 126

LogoExpander is a graphic design consultancy which improves brand and company logos by maximising the space that the logo takes up and minimising the blank space around letters and symbols. The company's specialty is designing logos in a 16:9 aspect ratio, which optimises space use compared with square logos. An example of a logo of similar proportions is the eliptic horizontal logo of Samsung.

CEO QUOTE
"When you display your logo on your website, you are in full control of the layout and will clearly make it work. However, when other people display your logo on their website, say, in a list of partner or client institutions, this list puts square logos at a disadvantage because someone with the horizontal Samsung logo will take up twice the amount of space. There is no malice in it; the format simply doesn't work for square logos. We help to fix this by redesigning logos in the most sensible format possible." - explained company founder and CEO Lochlan Exposito.


Samsung Logo.svg
Samsung logo
(image source: Wikipedia)

Comments

Post a Comment

Popular posts from this blog

TestAtRest robots take medical samples at drive-thru stations

Image
StartupRealities No 34 TestAtRest is a drive-thru medical testing company which uses robots to take samples from customers at specially-designed drive-through stations. Customers don't need to leave their car to give a sample, e.g. a mouth swab. Instead, a robotic arm in a disposable sanitary cover leans over through the car window and customers are merely required to follow the verbal instructions of the robot. CEO QUOTE "The idea for TestAtRest came out of necessity during the Covid-19 (coronavirus) epidemic in early 2020," said company founder and CEO Tess Rosso. "But even in normal times it saves a lot of time for nurses and other medical practitioners who would be more needed for other activities that require their human expertise. A robot would actually be more reliable for this type of task as it is unlikely to mix up sample labels, which unfortunately sometimes happens with human staff," noted Rosso. Atlas robot (Source: Wikipedia )
Read more

PlatformChase helps you pick the most used messaging app

Image
StartupRealities No 50 PlatformChase is a digital communications app that shows you which online platform you should use in order to have the smoothest communication with any given friend or contact. On a crowded smartphone screen there are a dozen social media and online communication apps and platforms to choose from. Most people have their preferred one or two platforms depending on the country they live in, their professional and personal networks, age and individual preferences: WhatsApp, WeChat, Messenger, Teams, Skype, iMessage, Instagram, Viber, FaceTime, Twitter, Linkedin, Hangouts, Zoom, plus several email platforms. PlatformChase assesses the frequency of use of all platforms by all contacts and guides the user towards the platform that a certain contact uses most often, in order to ensure that a sent messages will get read and will receive a response as quickly as possible. CEO QUOTE "We've all had this experience when a message notification flicks across your...
Read more

SponsorGodfather helps children get named after a company for a sponsorship fee

Image
StartupRealities No 99 SponsorGodfather is an advertising and public relations firm which links up corporations with expectant parents who would like to name their child after the corporation in return for an annual sponsorship fee. The options are giving the child a middle name which is the company's exact name, or giving the child a first name which is similar to the company's name. The sponsored children and their parents are free to legally stop using the company name and change the child's name at any time, upon which the sponsorship payments get terminated. CEO QUOTE "You know the phrase 'give a dog a bad name.' Well, our firm does exactly the opposite: we give a child a good corporate name. Some parents are concerned that their child may get bullied by other children if they have a name like CocaCola Smith or Amazon Jones. On the other hand, the corporate name creates a community: the Amazons of Chicago, the Amazons of New York, etc., so it is a gre...
Read more