BillboardsOnSkin paints company logos on human skin

StartupRealities No 130

BillboardsOnSkin is an advertising agency which paints company logos on the skin of paid volunteers who are then sent to attend mass events. The company benefits from huge media publicity around the use of human skin for advertising, even if this is done with the free will of the participants. All materials used in painting the logos can easily be washed off afterwards under the shower. The only inconvenience caused to the 'human billboards' is that the logos need to be applied on smooth skin, so hairy chests, arms and legs need to be shaved beforehand.

CEO QUOTE
"Event organisers sometimes ban our 'human billboards' from entering some events. In that case, they are requested to gather at a reasonable distance from the entrance and stay there for the duration of the event. This usually creates more media publicity than if they were allowed to attend the event." - said BillboardsOnSkin founder and CEO Bill Skinner.

The Wikipedia logo on human skin
(image source: Wikipedia)

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