DarkShirtCollar makes wear-proof shirts with dark collars

StartupRealities No 33

DarkShirtCollar is a garment producer which makes shirts with dark collars in order to minimise the need for washing and ironing. This extends the useful life of the shirt and reduces the environmental impact of clothing. The company's shirts come in all colours but the part of the collar facing the neck is always in a dark colour.

CEO QUOTES
"DarkShirtCollar shirts have a longer life because they need to be washed less frequently and can be worn longer between washes. The collar rubs against the back of the neck and is virtually the only part of the shirt that can appear dirty after one day of wearing, if we exclude accidents like squirting ketchup on the front of the shirt, of course. The collar is also a very visible part of the shirt so it makes sense to be coloured in a darker colour and to be made of a more wear-resistant material," company founder and CEO Dora Shirito said.

"Our shirts are all about sustainability. The same shirt can be worn two or three days with a vest underneath before the next wash. Thus they last longer, take less water for washing over their lifetime and require less energy and time for ironing. I am not suggesting you wear the same shirt for three consecutive days. God forbid, No! All it takes is to have three DarkShirtCollar shirts, wear each shirt for a day, and then switch back to the same sequence on Day 4 and on Day 7. Thus you can eke out nine working days of shirt wearing with a single washing and ironing of three shirts. This is sustainability in action!" enthused Shirito.

"You are mistaken if you think you are sustainable but you wear white-collar shirts. Perhaps then you should consider wearing shirts with no collar at all. Or wear our #CollarsInColour instead!" Shirito advised.

Edouard Manet painting (Source: Wikipedia)

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