SinoIrishCastles restores Irish castles for use as Chinese wedding venues

StartupRealities No 11

SinoIrishCastles Limited is a Chinese real estate investor and weddings & events organiser which buys up castle ruins in Ireland, restores them into functioning castles and offers them as wedding venues to Chinese couples during the warmer and sunnier half of the year (April to October).

CONSTRUCTION TECHNOLOGY
The company restores castles using on-site 3D-printed plastic bricks and components using recycled plastic bottles as the raw material. The bricks are printed to fit exactly the missing parts of walls and towers. Every plastic brick interlock with the existing parts of the building and with other plastic bricks, which gives the building additional strength.

FINANCE
The acquisition of castle ruins and the adjacent land is financed with bank loans that are repaid with the revenue flow of wedding fees charged to Chinese wedding planners/agents.

MARKETING & OPERATIONS
SinoIrishCastles works with the leading Chinese wedding planners under a subscription model, whereby planners book in advance a fixed number of days for the following year. The castles are only utilised during the warmer half of the year to guarantee the comfort of the guests and increase the likelihood of sun on the wedding day and on the photographs from the party. Drones resembling an artificial sun and floodlights are used on cloudy days to recreate a sunny atmosphere. The utilisation rate of castles is maximised by offering daytime and nighttime wedding receptions under the slogan #IrishWeddingByDay and #IrishWeddingByNight.

Grannagh Castle, Kilkenny, Ireland (Source: Wikipedia)

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