EastWestConcerts pairs up Western and Asian stars to perform in joint concerts

StartupRealities No 58

EastWestConcerts is a concert organiser that pairs up a Western and an Asian singer to perform together on tours in the US, Europe and Asia. This expands the market and the awareness of the respective singer in their non-native region.

CEO QUOTE
"You scratch my back, I scratch yours. This is the principle we use when we pair up two stars who are known in their region but unfamiliar further afield. Even the biggest K-pop stars don't have the same level of recognition in the US as they have in South Korea; and the other way round: Taylor Swift is a celebrity in America and Europe, but not necessarily in China," said company founder and CEO Ellen West.
Concert in Melbourne, 2005 (Source: Wikipedia)

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