CityBrander helps rebrand global cities by expanding their scope

StartupRealities No 161

CityBrander is a branding and PR company which helps global cities rebrand and reinvent themselves, primarily by expanding the reach of the city to include interesting and important sites in their vicinity. For example, CityBrander defines London as the triangle between Oxford, Cambridge and Brighton. This notional expansion increases the impact of the city on the world stage, while also promoting the development of transport infrastructure to better connect the expanded areas (as a secondary effect).

CEO QUOTE
"Hemingway says that everything far from the sea is province. I say that everything not included in a global city logically falls outside the global city and has therefore missed the boat. Sometimes people can get very agitated about their local sense of belonging. However, the world does not care about the minutiae of local senitmentalities." - said CityBrander founder and CEO Cindy Brangelina.

City of London skyline seen from Tower Bridge, 2018
City of London
(image source: Wikipedia)

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