99Lines condenses every subject in 99 quotes and metaphors

StartupRealities No 42

99Lines is an education publisher which produces textbooks and online courses condensing any subject into 99 sentences. Most of the sentences are quotes and metaphors, rather than theoretical explanations, as a metaphor can pack in more content in fewer words.

CEO QUOTE
"There used to be a big market for series like 'Marketing for Dummies' or 'Coding for Beginners'. 99Lines is different: we don't aim at beginners; our content is appropriate for all levels. We bring out the essence in a subject matter which makes it relevant for professionals as well as beginners. If you are a marketing practitioner, you need 99Lines even if you already know well almost all of the 99 lines in your area. A true expert needs to be able to quote these lines and understand them thoroughly, not only recognise them and be aware of them," said company CEO and founder Nino Limes.

"In a world where time is in short supply, our content and editorial teams are spending most of their time on deciding what to exclude from the 99Lines. We produce a virtual ranking where every single sentence in a subject is ranked. We discard those ranked 100 to 100,000 and we only bring to your attention the top 99Lines. Focus is everything for 99Lines and we ask for less than 100 minutes of our customers' time," concluded Limes.


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