BoatyMcBoatBase runs restaurant boats in coastal cities from a central catering base

Startup No 197 - #StartupRealities 2020 series

BoatyMcBoatBase is a restaurant chain which operates a central hub of restaurant catering facilities and a flotilla of boats that function as restaurant venues while cruising in open water off coastal cities. The hub base stocks up the boats with a fixed menu of dishes and drinks, similar to the way onboard airplane catering works for business class passengers. Once stocked up for the day, the cruising boat restaurants pick up and drop off customers from centrally located stands at downtown sea or river piers at regular intervals.

BUSINESS MODEL

The business model of BoatyMcBoatBase is viable in major cities where it is cheaper to operate ships in open waters than to buy or rent expensive waterfront real estate for restaurant venues. At the same time, labour costs are lower as the food is not cooked on site by expensive chefs, but is prepared in the factory-size facilities of the out-of-town hub bases. Waiters and staff costs are similar to those of on-land restaurants, as workers have normal shifts and live at home (as opposed to cruise ships where workers spend onboard weeks or months on end without returning home).

Shanghai skyline from the Huangpu river (Image source: Wikipedia)

CEO QUOTE

"Our operation is focused as much on creating a memorable experience as it is on the quality of the food. How often do you have dinner onboard a ship admiring the skyline of a global city through the window? Our witty name shows clearly how we run the show: the Base is the base and the BoatyMcBoats are our restaurant ships. We create an unforgettable experience for thousands of guests every evining in cities as far apart as Sydney, Shanghai, Tokyo, New York, San Francisco, Istanbul and Barcelona, to name but a few." - said BoatyMcBoatBase founder and CEO Boalton McBoyle. "Will excuse me for all the puns?" he added.

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