MultiCommercials videos advertise multiple brands in a single ad video

StartupRealities No 116

MultiCommercials is an advertising agency which produces video commercials that advertise multiple brands of different products in a single video. This allows a multi-faceted ad story to appeal to different target audiences with different brands and products that are advertised, so that every viewer will pick up in the video only what is relevant to the person.

CEO QUOTE
"We brought the linear world to an abrupt end. Before us, it was 'one commercial = one brand.' Since MultiCommercials was founded, the 'equal' sign has been broken. Just as most movies don't tell a single story, so a commercial no longer needs to advertise a single product. For example, if you see a video made by us where champagne and strawberries are served in a hotel room to a guest with a pearl necklace, this video will most likely be advertising brands in all four categories: champagne, strawberries, hotels and jewellery. In the past, one brand would have been the sole focus of this video and the rest will have been merely artistic filler. Now we weave in elements that make the story rich and complex in a useful way. This is particularly handy for advertising in the most expensive commercials, e.g. at the Super Bowl in the US. If the story in the commercial highlights six brands, then six companies will be paying only one-sixth of the ad price each," said MultiCommercial founder and CEO Mulan Commandeur.
Graphical representation of a plot / storyline
(image source: Wikipedia)

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