CreativePatchwork provides a freelancing platform for creative projects

StartupRealities No 24

CreativePatchwork Limited is a copywriting agency that parcels out creative projects via its online freelancing platform among groups of authors, creative writing students, professors and practitioners. The CreativePatchwork platform resembles freelancing sites such as Upwork or Fiverr but is dedicated only to creative projects and ads (commercials), which helps focus and attract in large numbers both project owners (assigners) and creative professionals.

The company uses two different approaches for allocating jobs.

1) COMPETITIONS:
Competitions offer a prize for a single winner. Competing creative professionals are more often men. (Research shows that males feel more incentivised by projects of a competitive nature.)

2) GROUP PROJECTS
Group projects allow groups of up to 5 professionals to be formed to carry out a given task. The platform allocates an additional coffee budget for each group project (reimbursed as expenses), which makes physical meetups the preferred modus operandi of ad-hoc creative project teams who meet at cafes and libraries. (Group projects are primarily joined by extravert professionals.)

CEO QUOTE
"Our creative professionals love the CreativePatchwork platform. Group project members in particular are our best ambassadors, as they become hubs for groups of new members to form around them. Projects done by diverse groups usually have the best and the most creative outcomes," said company founder and CEO Corazon Pacino.

Colour pencils at work (Source: Wikipedia)

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