Mokemon turns your favourite object into a Pokemon-style augmented-reality monster
StartupRealities No 112
Mokemon is a gamification company that turns your favourite household item into a Pokemon-style animated gaming monster called Mokemon, which inhabits an augmented reality universe called Mokemondia. Each user is entitled to create one Mokemon by photographing an object which then grows and gradually develops augmented reality features if it is virtually fed and cared for. During the 30-day Mokemon growing period, the game resembles the 1990s Japanese virtual pet game tamagochi. Mokemons that have come of age (over 30 days old) can be traded on a virtual Mokemon Exchange and their value is determined by the rarity of their features. If the object on which the Mokemon is based is original and unique and the juvenile Mokemon is looked after well, the features the Mokemon develops will be more original and thus the monster will be of higher value. Whereas in the Pokemon Go world only 900 different Pokemon monsters have been created so far, in Mokemondia the number of different Mokemon iterations is virtually unlimited.
VIRALITY & ECOSYSTEM
Users who nudge a friend to create their own baby Mokemon and help them look after the juvenile Mokemon over the first 30 days to "adulthood" can clone their existing Mokemon to grow a second Mokemon (with slightly different features). Theoretically, 7 billion Mokemons can be born in the world, one for each human, and up to a further 7 billion can be cloned. In practice, each smart phone can create a Mokemon and can clone an additional Mokemon, so the total number of possible Mokemons is double the number of mobile phones in the world that have the Mokemondia app installed. As a result of the viral explosion in generating and collecting Mokemons, a range of companies have emerged with different lines of business:
- Mokemon Factories generate new Mokemons by buying basic smart phones in bulk and installing the Mokemondia app.
- Mokemon Zoos collect diverse Mokemons
- Mokemon Universities help adult Mokemons develop additional prized features.
CEO QUOTE
When we started out in 2020, we created Mokemondia under the slogan "one Mokemon per child". We are not limiting the game to children though. We aim to unlock the inner child in every adult," said Mokemon founder and CEO Moki Monach.
Mokemon is a gamification company that turns your favourite household item into a Pokemon-style animated gaming monster called Mokemon, which inhabits an augmented reality universe called Mokemondia. Each user is entitled to create one Mokemon by photographing an object which then grows and gradually develops augmented reality features if it is virtually fed and cared for. During the 30-day Mokemon growing period, the game resembles the 1990s Japanese virtual pet game tamagochi. Mokemons that have come of age (over 30 days old) can be traded on a virtual Mokemon Exchange and their value is determined by the rarity of their features. If the object on which the Mokemon is based is original and unique and the juvenile Mokemon is looked after well, the features the Mokemon develops will be more original and thus the monster will be of higher value. Whereas in the Pokemon Go world only 900 different Pokemon monsters have been created so far, in Mokemondia the number of different Mokemon iterations is virtually unlimited.
VIRALITY & ECOSYSTEM
Users who nudge a friend to create their own baby Mokemon and help them look after the juvenile Mokemon over the first 30 days to "adulthood" can clone their existing Mokemon to grow a second Mokemon (with slightly different features). Theoretically, 7 billion Mokemons can be born in the world, one for each human, and up to a further 7 billion can be cloned. In practice, each smart phone can create a Mokemon and can clone an additional Mokemon, so the total number of possible Mokemons is double the number of mobile phones in the world that have the Mokemondia app installed. As a result of the viral explosion in generating and collecting Mokemons, a range of companies have emerged with different lines of business:
- Mokemon Factories generate new Mokemons by buying basic smart phones in bulk and installing the Mokemondia app.
- Mokemon Zoos collect diverse Mokemons
- Mokemon Universities help adult Mokemons develop additional prized features.
CEO QUOTE
When we started out in 2020, we created Mokemondia under the slogan "one Mokemon per child". We are not limiting the game to children though. We aim to unlock the inner child in every adult," said Mokemon founder and CEO Moki Monach.
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| Pokemon monsters (image source: Wikipedia) |
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