ArtistsGuild groups artists to work under one brand

StartupRealities No 74

ArtistsGuild is an art wholesaler which organises artists into guilds so that a group of artists work under a common brand and develop recognition for the brand faster than individual artists could do under their own brand. The company owns the brand but shares revenue from branded art sales with the artists under an 80:20 revenue-share scheme, retaining 20% for the company.

CEO QUOTE
"The old proverb Unity is Power works similarly in the art world: unity is brand awareness. When you have 12 or 25 artists working for a brand, the brand has 25 ambassadors. A mountain which has 25 peaks would be more visible than a mountain with just one peak," alluded ArtistsGuild founder and CEO Archie Gielgud.


12th century painting by Wang Ximeng
(image source: Wikipedia)







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