Exec Ed For All produces quarterly digests of new developments in MBA disciplines, opening up access to quality education

Startup No 200

Exec Ed For All is an online education company which produces quarterly digests (summaries) of new developments in a dozen MBA-type subject areas (Marketing, Finance, Leadership, etc.). The digests come in two formats: email newsletter and audio podcast. The novelty-focused series forms a continuous top-up programme in which every week one of 12 quarterly newsletters and podcasts are published on a rolling basis. The company's target market are business executives and practitioners who have graduated from university at least five years earlier. In effect, the company democratises access to high-end executive education, as the cutting-edge business-related programmes that leading business schools sell at USD 2,000 per day of training are now opened up to the mass market for an annual subscription of USD 50-100.

INTERVIEW WITH THE CEO:

"Most MBA alumni and masters graduates find it frustrating or a waste of time when they sign up for a regular online or on-campus education programme and discover that these programmes regurgitate 80-90% old information. It works great for the education providers as they get scale without bothering with new investment in content. And that's OK for entry-level students, but it's not OK for advanced professionals. That's exactly where Exec Ed For All makes a difference: our unique selling point is that everything in our quarterly digests / and podcasts is new information: novel theories, new practical applications, and business developments with an educational dimension." - noted company founder and CEO Vilie Egoreg.

"Think about it this way: old information is liquid concrete and new information is honey. You need concrete to lay the foundations of a building. You also need honey for energy. But can you eat honey if it comes in a mix of 20% honey and 80% concrete? And even if you could eat it, would you enjoy it?"

"The problem of our day and age is that some professionals cannot find up-to-date sources of novel information in their field, while others are swamped with a flood of information. It is like potted plants that will start to dry out if they are not watered enough, but also will shrivel and dry out if they are overwatered because excess water makes their roots rot away. So the plant still suffers from thirst amidst plenty of moisture. This is exactly the state of play in the hectic rat-race of the information age. But there is hope: with careful curation and selection of content, Exec Ed For All finds the perfect balance between too little and too much information. And best of all, our content is always new: so the water we give our customers to drink contains honey only!" - concluded Vilie Egoreg. 

Jars of Honey

(Image source: Wikipedia)