TheFunMBA teaches online MBA students using viral Netflix and TikTok content

StartupRealities No 105

TheFunMBA is a management education company which runs an Online MBA based exclusively on fun exercises, interesting content and viral videos. #TheFunMBA does not use any traditional lecturing, nor any traditional case studies. Instead, the focus is on experiential learning, current mini-cases, memorable stories and gripping visual content.

CEO QUOTE
"If young people nowadays spend their time on Netflix and TikTok, we should all be using content from Netflix and TikTok when teaching to them. The #TikTokMBA is another name that our students use for TheFunMBA programme and we all agree this is a compliment.

 There are so many metaphorical parallels that you can draw in education using Netflix memes, even when using extreme ones such as #ChicagoSunroof or #SquatCobbler. With material like this, teaching and learning will never be boring again," said company founder and CEO Fiona Mbembe.

File:TikTok logo.svg - Wikipedia
TikTok logo
(image source: Wikipedia)

Comments

  1. George ELIOTJune 3, 2020 at 8:23 AM

    Chinese even has a phrase for this:
    寓教于乐
    yùjiàoyúlè
    education through entertainment

    ReplyDelete

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