TeachersAct uses professional actors to teach online courses
StartupRealities No 40
TeachersAct is an online education company which uses professional actors for recording and teaching online courses. Professors and pedagogy experts prepare the content and then guide the actors to deliver the content on camera. Students like the passion of the actors and the intensity of the experience, which makes even asynchronous (non-real-time) delivery as impactful as synchronous (live) delivery.
CEO QUOTE:
"How many movies can you remember in which the director was also the leading actor? Woody Allen, Kevin Costner, Clint Eastwood, Mel Gibson. That's about it. Why do directors need actors to perform on film? Because actors do a better job of acting than most directors. And the other way round: directors do a better job of directing than most actors. So why does the education world continue to insist that research professors should teach, not only in the classroom but nowadays also on camera? Why not give professors the #EducationDirector role and let them sit back behind the camera, put their feet up and take their glasses off?" - asked TeachersAct founder and CEO Theo Acroft.
"Most professors are introverts. Most actors are extroverts. Professors ponder. Actors act. Bringing the two together is a marriage made in heaven. There is even a new nursery rhyme about it: Teacher, Actor, Solider, Lector" - joked Acroft.
"The phrase #SageOnStage is so 20th century. In the 21st century, the TeachersAct motto is #SageOffStage. The great news is #CoachOnCouch and #CoachOnPorch are even cooler as slogans go and the coaches like the couch and porch." - Acroft waxed poetically.
TeachersAct is an online education company which uses professional actors for recording and teaching online courses. Professors and pedagogy experts prepare the content and then guide the actors to deliver the content on camera. Students like the passion of the actors and the intensity of the experience, which makes even asynchronous (non-real-time) delivery as impactful as synchronous (live) delivery.
CEO QUOTE:
"How many movies can you remember in which the director was also the leading actor? Woody Allen, Kevin Costner, Clint Eastwood, Mel Gibson. That's about it. Why do directors need actors to perform on film? Because actors do a better job of acting than most directors. And the other way round: directors do a better job of directing than most actors. So why does the education world continue to insist that research professors should teach, not only in the classroom but nowadays also on camera? Why not give professors the #EducationDirector role and let them sit back behind the camera, put their feet up and take their glasses off?" - asked TeachersAct founder and CEO Theo Acroft.
"Most professors are introverts. Most actors are extroverts. Professors ponder. Actors act. Bringing the two together is a marriage made in heaven. There is even a new nursery rhyme about it: Teacher, Actor, Solider, Lector" - joked Acroft.
"The phrase #SageOnStage is so 20th century. In the 21st century, the TeachersAct motto is #SageOffStage. The great news is #CoachOnCouch and #CoachOnPorch are even cooler as slogans go and the coaches like the couch and porch." - Acroft waxed poetically.
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| Sage off stage OR Coach on couch |
Could a puppet or a cute animal avatar achieve the same effect as an actor for teaching online courses?
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